Looks like all the giants of the superstore world are looking to own a piece of territory in the online movie market. Just ask WalMart who recently purchased Vudu, a non-subscription service for buying and renting movies that stream online.
Sears and Kmart are partnering with RoxioNow on their service, called Alphaline Entertainment, which is going to be available on a multitude of devices. Whether Xbox 360, PS3, or Wii will want to be home to yet another movie service that does pretty much the same thing as all the others isn't known yet. What is known is that 'Alphaline Entertainment' is looking to succeed against an already established king of the online movie world where many have failed. And it doesn't help that the name doesn't roll off the tongue as easily as 'Netflix'.
Do you think Alphaline Entertainment stands a chance? Let us know.