Bloomberg reported that Apple already licenses the AirPlay technology to Pioneer Corp. and D&M Holdings.
Bloomberg quoted executives from Philips as well as Pioneer; the Philips executive was quoted as being interested in the technology, while the Pioneer executive called AirPlay a "blessing for an industry trying to move the needle forward on sales".
In November 2010, Apple issued iOS 4.2, which added AirPlay connectivity to Apple TV and the iPad. Specifically, the update added enables AirPlay—wireless streaming of video, photos, and music from your iOS device to Apple TV—and AirPrint, the wireless printing solution for the iPad. Currently, CE manufacturers are prohibited from taking advantage of the video capabilities inherent in AirPlay, Bloomberg reported.
At Apple's iPad 2 reveal last week, CEO Steve Jobs said iOS 4.3 would be available for download on March 11, the same day the updated iPad goes on sale. But according to BGR, Apple will release the newest version of its mobile operating system at around 1 p.m. EST today.
The update brings a variety of new features, including enhanced Safari performance, iTunes home sharing, AirPlay improvements, slider switch rotation, and a personal hotspot for the iPhone 4. Apple iOS 4.3 will support all iPads, third- and fourth-generation iPod touch, iPhone 4, and iPhone 3GS.