On Gear Live: Technology Access Foundation Students Visit Capital One to Talk Tech Careers

Latest Gear Live Videos

Fiat hopes Charlie Sheen will help boost sales

Posted by Andrey Malskiy Categories: Transportation, Videos,

Fait is taking a chance on Charlie Sheen in hopes of generating sales. The company is betting that the edgey appeal of Sheen will generate more hype for the vehicle, which has been suffering in sales.

The use of Charlie Sheen as a spokesman has generated questionable publicity, Chrysler’s chief marketing officer, Olivier Francois, stands behind his pick, stating, “He [Sheen] definitely has a bit of the scorpion in him.” Francois was the mastermind behind the “Imported from Detroit” ads which starred Eminem, and this years “Halftime” ad using Clint Eastwood. Advertising Age went on the record stating, “From drug use to allegations of domestic abuse, Charlie Sheen is a portrait of bad behavior.”

Let us know what you think in the comments below.

Read More | Sun Times

Advertisement

Ford’s creates a fake supermodel in Sports Illustrated Swimsuit Mustang ad

Posted by Andrey Malskiy Categories: Misc. Tech, Transportation,

We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.

A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.

Read More | Adweek

Become Aflac’s New Voice

Posted by K.C. Morgan Categories: Commercials, Announcements, Gossip,

Aflac DuckAflac has canned Gilbert Gottfried, and now they’re going to need a new voice for their spokesduck. Here’s the exciting part: it could be you.

“There’s a lot of undiscovered talent in the U.S.,” said chief marketing officer Michael Zuna. “We’re considering anyone and everyone. We’re looking for the best voice.”

The company will start accepting submissions on Wednesday. Visit the Duck’s Facebook page or Monster.com to find out how to apply for the gig. But, you’d better hurry -- the submissions deadline is April 1. Live auditions will also be held across the United States.

Aflac is premiering a new commercial on Wednesday that will reveal a new chapter in the life of the currently-voiceless duck. The new voice is scheduled to premiere on April 22.

Read More | E! Online

Google releases opt-out extension for Chrome

Posted by Patrick Lambert Categories: Google, Software,

Google has released a new browser extension for their Chrome browser called Keep My Opt-Outs, which is a simple way to opt out of Google-based advertising tracking, along with ad tracking from other major advertising companies. The company points out that this is in part an answer to governments and groups asking for "no track" options online. It's worth noting that this is an extension that needs to be downloaded, so this won't change much for advertisers. Everything this extension does could be done manually before, and people who go out to get it may well have been blocking tracking cookies in the past. Still, this is a good step which will hopefully lead to similar tools on other browser platforms.

Read More | Google Blog

Coke Zero releases first location based game, LiveCycle

Posted by Drea Avellan Categories: Games, New Apps, Free Apps,

livecycle app

Who knew Coke Zero would be in the forefront of gaming innovation? Last week, Coca-Cola released "the first ever location-based videogame" called LiveCycle.

LiveCyle is based on Disney's TRON: Legacy film and the premise of the game is to move around the real world real to create a Light Wall and derezz your opponents, and avoid being derezzed by theirs. The Coke Zero websites offers a trailer of the game which makes it seem like a pretty fun idea, though there is a lack of actually gameplay. Real gaming innovation or interactive advertising? You decide! Play the game and let us know in the comments!

Live Cycle is available in the iTunes stores for the low, low price of $0.00. Download it here.


L’Oreal Girl Rachel Weisz

Posted by Andru Edwards Categories: Celebrities, Health & Beauty, News,

Description has become the new face of L’Oreal Paris.

The stunning actress has signed a deal with the cosmetics firm to appear in the brand’s TV and print advertisements and says it’s a dream come true.

“I am honored to be the new ambassador of L’Oreal Paris, which values both beauty and diversity.”

Cyril Chapuy, global brand president of L’Oreal Paris, says Rachel was chosen because women can relate to her: “Rachel Weisz is a determined and a forward-thinking woman, a brilliant and an engaged actress. Women can identify with her.”

Rachel follows in the footsteps of , Aishwarya Rai, Patrick Dempsey, Gong Li, Andie MacDowell and Beyonce Knowles in becoming a L’Oreal spokesperson.


Italy Deems Julianne Moore Ads Indecent

Posted by Robin Paulson Categories: Celebrities, Editorials, Models, News, Jewelry,

Julianne Moore for Bulgari

For a city known for its Renaissance paintings that feature plenty of women wearing little clothing in a continent that seems to wonder why many Americans fear nudity, it may come as a shock to many that Venice, Italy has banned the above Bulgari ad, starring actress from its scheduled billboard duties.

“An advertisement showing a nude woman on a divan is not appropriate for St Mark’s Square,” Mayor Giorgio Orsoni said.

While Moore may not have clothes on, the smiling, playful lion cubs seem to diffuse the expected sexual charge of the photo. That, of course, wasn’t enough for the folks who oversee what is posted around their city…

Click to continue reading Italy Deems Julianne Moore Ads Indecent

Read More | Telegraph via Huffington Post


Samsung Epic 4G ad with Master Chief?

If you’ve seen the new commercial then you might have been fooled into watching the whole thing thinking it was a new Halo: Reach commercial (raises hand). The similarities are probably not a coincidence considering Halo: Reach is set to be the biggest game of the year, and all eyes are on it right now. Knowing this, Samsung could have purposely chosen to borrow the money making look of Master Chief. 

The start of the ad depicts a character bearing a strong resemblance to Halo’s Master Chief. The pseudo Chief is then chased by an alien space craft which bombards the Spartan-like clone with some heavy missile fire. Unmasking himself, the Samsung’s Spartan hops into his own aircraft, epic chase ensues. The terrain containing the massive battle is then revealed to take place in the palm of your hand - the slogan for the theater-like experience promised by the Samsung Galaxy S. All Halo inspired themes aside, it’s a pretty cool commercial, though you have no clue what it’s about until the very end. Microsoft states that “the commercial in question is not sanctioned by Microsoft.” However, whether or not Microsoft will want to have the look alike Master Chief hero pulled from the air is not known at this point.

Check out the ad for yourself below.


Xbox 360 Final Fantasy Ad Banned in the UK

An ad for the version of Final Fantasy XIII has been removed from UK screens after being accused of using PS3 footage. Sqaure Enix admitted to the ruse, but added that the ad was made entirely from pre-rendered cut scenes that look no different from the Xbox 360 version. The PS3 version of FF13 does indeed look a bit sharper, but not enough to really be noticeable, especially when viewing it in standard definition broadcasted over the air. However, Square states that the ad, comprised of FMV cut scenes, “could have been captured on any device”. Though, apparently the UK doesn’t take too kindly to duping viewers with interchangeable video game footage, as the ad has since been banned from the air. See the ad and judge for yourself above.

Read More | Gamespot via Engadget


No Facebook Marketing for Facebook Movie


If you’ve seen of the ads for the upcoming movie, it probably wasn’t while you were commenting on your friend’s status update.

That’s because Sony has decided not to promote - an unflattering tale about the creation of Facebook - on the popular site at all.

Click to continue reading No Facebook Marketing for Facebook Movie

Read More | All Things Digital via MTV


Advertisement