If you’ve seen the new Samsung Epic 4G commercial then you might have been fooled into watching the whole thing thinking it was a new Halo: Reach commercial (raises hand). The similarities are probably not a coincidence considering Halo: Reach is set to be the biggest game of the year, and all eyes are on it right now. Knowing this, Samsung could have purposely chosen to borrow the money making look of Master Chief.
The start of the ad depicts a character bearing a strong resemblance to Halo’s Master Chief. The pseudo Chief is then chased by an alien space craft which bombards the Spartan-like clone with some heavy missile fire. Unmasking himself, the Samsung’s Spartan hops into his own aircraft, epic chase ensues. The terrain containing the massive battle is then revealed to take place in the palm of your hand - the slogan for the theater-like experience promised by the Samsung Galaxy S. All Halo inspired themes aside, it’s a pretty cool commercial, though you have no clue what it’s about until the very end. Microsoft states that “the commercial in question is not sanctioned by Microsoft.” However, whether or not Microsoft will want to have the look alike Master Chief hero pulled from the air is not known at this point.
Check out the ad for yourself below.
An ad for the Xbox 360 version of Final Fantasy XIII has been removed from UK screens after being accused of using PS3 footage. Sqaure Enix admitted to the ruse, but added that the ad was made entirely from pre-rendered cut scenes that look no different from the Xbox 360 version. The PS3 version of FF13 does indeed look a bit sharper, but not enough to really be noticeable, especially when viewing it in standard definition broadcasted over the air. However, Square states that the ad, comprised of FMV cut scenes, “could have been captured on any device”. Though, apparently the UK doesn’t take too kindly to duping viewers with interchangeable video game footage, as the ad has since been banned from the air. See the ad and judge for yourself above.
This week, Intel announced the availability of technology made especially for digital signage. The new platform, based on Windows Embedded Standard 7 and running on Intel Core i5/i7 processors, along with technology such as touch screens to allow interactivity from a passerby.
The “Intelligent Digital Sign” also could use a camera to use what they call “anonymous video analytics” to show items of interest to the user at an appropriate height for the user, along with gender recognition software. The sign is large enough that if another person comes up to the ad and interacts, they would be presented with their own advertisement while the first person continued their own experience.
I’m a bit wary of anything using a camera or having access to my cellular phone, but take a look at the release and decide for yourself. The release also has a video from back in January when they demonstrated the system.
Read More | Microsoft: Next Generation of Digital Signage Applications Is Possible Today
Well, how’s this for a slap in the face? It looks like ads that have sound incorporated into them have come to the Xbox 360 dashboard. As you can see in the video above, the ad appears in a tile, and if you bring that tile into primary view, sound automatically plays - even if you don’t select the ad. That’s pretty low, considering you paid for the console, paid for the games, and more than likely, pay $50 a year for an Xbox LIVE Gold subscription. Here’s hoping that Silverlight in the Xbox 360 Fall 2009 dashboard update doesn’t bring even more advertising with it.
Quietly, SpiralFrog stopped croaking last Thursday. The company had been in trouble last year and issued secured notes to borrow about $9 million. Launched in August 2006, the site offered free downloads and featured advertising to pay for the privilege. It launched with Universal and took almost 2 years to add EMI. While the weak economy and having CEO changes may be part of the reason for the demise, it probably didn’t help that the files were DRM-protected.
Read More | cnet
Jump Lab’s EDG (pronounced “edge”) doubles as a business card with video information. It features an interactive screen, audio/video capability and a USB port for transferring data. Originally conceived for pharmaceutical firms and their clients, the rCard can be adapted to many different types of businesses, such as clubs, casinos and more. The card is available in three different models, a standard version for promotions, the Lightning for content-changing use, and the Platinum for activity and transactions. The EDG is priced according to quantity and data involved, but the estimate comes somewhere between $17.50 and $29.00 per card.
Read More | Gizmag
You can already order Domino’s Pizza online or from your cell phone, and now TiVo has added the service to its menu. Ask for delivery or pick-up, then track the delivery from your TV. Although there is no charge for the service, you will have to look for the take-out restaurant’s advertising entry points and click on “I Want It.” Set up a user name and password on Domino’s site or enter your address on TiVo, then build your own. You have to pay by cash when it comes, which they say should be within 30 minutes.
Read More | TiVo
Microsoft, in a clever move, located an “I’m a PC” recording kiosk outside an Apple Store in Birmingham, England. By the way, if you really are a PC, you can upload a photo or video online and you might find yourself in one of their commercials. The company has already selected several of them in ads that are airing on network TV and are part of a $300 million advertising campaign. We’re all for any idea that doesn’t feature Gates and Seinfeld.
Read More | Apple Insider
We already have seen evidence of advertising in video games. Still reaching out to techie voters, the Obama campaign now has a billboard in the Xbox 360 game Burnout Paradise. Any advertiser can buy space, including those with presidential ambition. On the other side of the fence, the McPalin group has sent a letter to YouTube complaining that the site doesn’t consider fair use in videos before taking some of them down. You can read the entire document at Techdirt.
Read More | The Raw Feed
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Read More | Quantcast
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