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Latest Video: Bleeding Edge TV 297: Unibody MacBook Pro RAM upgrade tutorial

We show you how to save yourself a couple hundred dollars by upgrading the RAM in your new unibody MacBook Pro on your own. It's easy, and we show you how to do it yourself in this episode.
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TiVo Your Domino’s Pizza

Posted by Sheila Franklin Categories: Cell Phones, Home Entertainment, Household, Internet

TiVo Menu

You can already order Domino’s Pizza online or from your cell phone, and now TiVo has added the service to its menu. Ask for delivery or pick-up, then track the delivery from your TV. Although there is no charge for the service, you will have to look for the take-out restaurant’s advertising entry points and click on “I Want It.“ Set up a user name and password on Domino’s site or enter your address on TiVo, then build your own. You have to pay by cash when it comes, which they say should be within 30 minutes.

Read More | TiVo

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Microsoft Plants Kiosk in Front of Apple Store

Posted by Sheila Franklin Categories: Apple, Microsoft, PC / Laptop

Microsoft Kiosk

Microsoft, in a clever move, located an “I’m a PC” recording kiosk outside an Apple Store in Birmingham, England. By the way, if you really are a PC, you can upload a photo or video online and you might find yourself in one of their commercials. The company has already selected several of them in ads that are airing on network TV and are part of a $300 million advertising campaign. We’re all for any idea that doesn’t feature Gates and Seinfeld.

Read More | Apple Insider

Barack Advertises in Burnout Paradise

Posted by Sheila Franklin Categories: Internet, Video Games

Burnout Paradise ScreenshotWe already have seen evidence of advertising in video games. Still reaching out to techie voters, the Obama campaign now has a billboard in the Xbox 360 game Burnout Paradise. Any advertiser can buy space, including those with presidential ambition. On the other side of the fence, the McPalin group has sent a letter to YouTube complaining that the site doesn’t consider fair use in videos before taking some of them down. You can read the entire document at Techdirt.

Read More | The Raw Feed

Quantcast Evaluates Site Statistics

Posted by Sheila Franklin Categories: Internet

Quantcast logoWant to find out who is reading your stuff? Quantcast evaluates a site using statistical techniques, then gives a detailed report to help publishers attract more readers and advertisers find sites suitable for their product/service. Check out this one:

“Gearlive.com is a top 10,000 site that reaches 341K monthly people, of which 208K (61%) are in the U.S. The site is popular among a largely male audience. The typical reader reads Gizmodo and subscribes to National Geographic.“

Read More | Quantcast

NEC Plasma Screen Knows Too Much

Posted by Sheila Franklin Categories: Cameras, Corporate News, HDTV, Misc. Tech

GAP DisplayNext time you head to Japan, you may just see evidence of Big Brother. NEC has been working on a plasma display screen that houses a camera. It can identify a person’s age and sex for specific ads. You hold up your cellphone to the 50-inch display and a QR code with URL will send you additional product information. Since we think this is a little too much information for us, we would rather do our shopping in the privacy of our own computer. Yeah, like that’s safe.

Read More | Times of India

CES 2008 Video: Westinghouse Digital Signage In a Box

Posted by Andru Edwards Categories: Gizmatic, Short Bytes, CES, CES 2008, Features, HDTV, Podcasts, Videocasts


Have a small business?  Got signs and televisions in your retail space?  Westinghouse wants to give you the best of both worlds with their DSB - Digital Signage in a Box.  The Linux-based system integrates digital signage with television, allowing small business owners to promote and entertain at the same time.

The display is optimized to show signage that is fully customizable using only a keyboard and mouse plugged into the unit - no computer required.  The ads can be programmed on a timeline of the user’s choosing and can be placed anywhere on the screen to optimize their impact.

Westinghouse will be releasing the DSB in the second quarter of this year, at a price point that is yet to be determined.


Bleeding Edge TV 155: Andru Edwards, Chris Pirillo, Robert Scoble, Steve Broback on Blog Marketing

Posted by Andru Edwards Categories: Full Episodes, Gizmatic, Features, Internet, Videocasts


We take a break from gadgets in this episode, as we present an impromptu roundtable discussion between some of the major players in the blogging space, focusing on marketing and what major companies need to do to start engaging today’s consumer. With the way information is consumed these days, along with the way our generation consumes media, companies need to approach marketing a bit differently. This video features Andru Edwards, Robert Scoble, Chris Pirillo, and Steve Broback discussing these topics in two parts - first, I talk with Scoble, Pirillo, and Broback one-on-one, and then we bring you the full roundtable.

A big thank you to Chris Aarons of AMD for asking us about this topic, which is what motivated us to get some of our friends together for this dialogue.


First Japanese Wii TV Commercial

Posted by Christopher Sasaki Categories: Culture, Nintendo, Wii

Nintendo of Japan has started airing the first Wii commercial, and it is a little abstract to say the least. Nintendo is probably intending this to act as a teaser for the upcoming release of the Wii. A loose translation of the commercial would be:

What is this?
This is a new remote.
The Nintendo Wii Remote.

One would expect the US advertising to be different than those in Japan, but since this is clearly just the beginning of a larger advertising campaign, it is hard to tell where Nintendo of Japan is going to go with these ads.


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