Speaking of marketing, watch every Apple commercial from 1977 to present day. There's about 485 commercials, which includes the famous Mac vs PC, the technicolored hipster iPod dance ads and, of course, the iconic 1984 Macintosh SuperBowl spot directed by Sir Ridley Scott. One of my favorites, the first iPhone ad 'Surprised' from 2007.
The ad, titled "Now," highlights the versatile nature of iPad apps. "Now, you can watch a newspaper," a voiceover says, zooming in on someone flipping through the Wall Street Journal app. "Now you can listen to a magazine," the voice says, switching to an interactive "Fantastic Mr. Fox" feature from Spin magazine.
The ad also flashes to someone watching "The King's Speech," video chatting via FaceTime, and taking an online class. "Hold an entire bookstore [via iBooks] and touch the stars," the ad concludes, flashing to an astronomy app, "because now, there's this."
This, of course, is the iPad 2, and the commercial ends with a shot of the updated tablet sitting on a table, presumably waiting for you to dole out hundreds of dollars for the pleasure of its company.
AT&T is finally going on the offensive as the Verizon iPhone is set to launch later this month. In an email blast today, AT&T shows a woman talking on the phone while browsing Fandango for movie tickets. Below is a line that says AT&T is the play network that lets you talk and surf the web at the same time on your iPhone. Thing is, they're right, and they should totally be using this as a selling point. Sure, this isn't something we all do on a regular basis, but I've certainly done it a handful of times, and would have been frustrated if I weren't able to when I needed it.
Well, this is an odd piece of news. Apparently, one eagle-eyed gamer realized that release details of the New Xbox Experience dashboard update were staring him right in the face, by way of an advertisement in the current dashboard. As you can see in the image above, in the ad for Rock Band 2, you see the phrase “Check out the New Xbox Experience coming in November!” Okay, cool, but can we view this as accurate? Microsoft always has the last say on when their dashboard updates hit, but they also have final say on how advertising appears within the Xbox ecosystem. Thoughts?
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