Thanks to an agreement between Yahoo and Adobe, PDFs will no longer be advertisement-free. Legally termed “Ads for Adobe PDF Powered by Yahoo,” it is currently in its beta phase. The ads will be located on an adjacent panel and if clicked will open a new window. So far the service is only being used for pay-per-click text and is free for publishers, who can also block up to 200 urls if they don’t want it on selected files. On the upside, readers may now be able to obtain files that were formerly available for a charge or not provided online.
Read More | Daily Tech
Sony has dropped a new television ad, this time hyping up their tilt-sensitive SIXAXIS controller. Again, the advertisements use abstract imagery to promote the system, using rolling eggs to illustrate the control enhancements that motion-sensitivity will offer. While Sony’s campaign has done little to give consumers any specific game information, the commercials so far act almost entirely on an emotional level.
It looks like Sony’s television advertising campaign has started to hit the airwaves, and of course the ad has been uploaded online. It would be too straightforward for Sony to show any gameplay video at this point, so gamers get treated to an abstract commercial promising that “the wait is over” and the launch date of November 17th. Now, for most people, the wait really won’t be over on launch day given the small quantities of the console that Sony is shipping, but the ad at least offers hope for thirteen-year old kids on rooftops across America.
Read More | NeoGAF
Apple has just released three new advertisements to complement their already expansive and controversial lineup of Mac ads. With competition fierce in the computer market, especially now that Apple is utilizing the same hardware as PC manufacturers, any edge can prove vital for the Cupertino-based company. The three clips, entitled “Accident”, “Angel/Devil”, and “Trust Mac”, continue the same trends established in previous ads by elevating Mac features and playing down PC’s.
Read More | Apple