Google Co-Op Goes Live

Posted by Andru Edwards Categories: Corporate News, Google, Internet

Now this is good news for those of you who run websites - Google has just launched Google Co-Op. The goal of Google Co-Op is to allow a user to create and integrate a customized version of the Google search engine into their website. You are able to specify which sites you want your Co-Op site to search, which means results will be displayed only for those sites you choose.

Aside from choosing which site(s) you want to include, you also have the choice of customizing the look and feel of the results page, how content in the results should be prioritized, and even if others can contribute as well.

It appears, however, that the home run here is that Google Co-Op gives the options of displaying your AdSense ads in the sidebar, providing the possibility of increased revenue. We don’t know about you, but extra money in our pockets during this time of year is more than acceptable to us.

Read More | Google Co-Op via Venturus

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Google vs. Federated Media vs. MSN AdCenter

Posted by Andru Edwards Categories: Advertising

Just came across a pretty interesting and entertaining look at three advertising channels that one can use to monetize their websites, including a look at demographics and such. For example, this look at Federated Media and MSN AdCenter:

MSN Advertising says MSN Tech & Gadgets (MSN and partner content) is “the place to reach technology users”:

Demographics
Gender: 70% male, 30% female
Age: 69% are 25-54
Income: 61% have household income $50K+, 41% have household income $75K+
Education: 50% college graduates or higher
Occupation: 42% are professional/managerial

Federated Media says its sites “cater to cultural influencers, technology decision makers, early adopters…”:

Demographics
Gender: 79% male
Average Age: 32.7
Income: Average household income range $50,000-$74,999
Occupation: 50% management, 20% Director or above

It should be noted that Federated Media is a closed advertising network, but the benefit there is that if you fit into their network, you stand to see a nice increase in revenue.

Read More | ZD Net

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