The future of search, according to Microsoft, is outside of the white search bar. "Now the way for human beings to express their interest or needs goes way beyond a browser search typing in keywords," said Microsoft's Bing chief, Qi Lu. "You can use voice to have a conversation, you can use gestures to express yourself."
Moving forward, Bing will fit into all of Microsoft's products, providing information access from physical objects to expand the context of its search.
"The battle between us and Google is going to be over who can build understanding more quickly to serve people in a much more anticipatory way," says Microsoft's Adam Sohn. "Google's going to understand every entity on the planet, we're gonna understand every entity on the planet, but the question will be what do you do with that information?"
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