Fait is taking a chance on Charlie Sheen in hopes of generating sales. The company is betting that the edgey appeal of Sheen will generate more hype for the vehicle, which has been suffering in sales.
The use of Charlie Sheen as a spokesman has generated questionable publicity, Chrysler’s chief marketing officer, Olivier Francois, stands behind his pick, stating, “He [Sheen] definitely has a bit of the scorpion in him.” Francois was the mastermind behind the “Imported from Detroit” ads which starred Eminem, and this years “Halftime” ad using Clint Eastwood. Advertising Age went on the record stating, “From drug use to allegations of domestic abuse, Charlie Sheen is a portrait of bad behavior.”
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It is that time of year where everyone has a list or supposed inside knowledge as to what next year will bring. AdAge columnist Judy Shapiro is no different, and offers the marketing industry her predictions on social media for 2011. With actual predictions coming true last year, such as social media becoming mainstream, I don’t see why not pay a little extra attention to this list.
Read More | AdAge
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