Rdio said late Wednesday night that the service plans to provide free access to its music catalog without advertising, leading to speculation that social sharing might be the next business model.
MOG reportedly plans to announce a similar strategy on Thursday, and other music services are expected to follow suit. When Spotify launched in the U.S., it too pursued a free model, and more than 1.4 million people have signed up, according to reports. It's all leading up to an expected launch of Facebook Music next week, where social advertising could pay for the "free" services.
"Continuing on its first-to-market strategy, Rdio will soon be launching free access to its music catalogue without advertising," a spokesman said in an email on Wednesday night.
The offering will be available in the very near future and available to any consumer, with no need for a credit card, Rdio's spokesman added.