While other developers and publishers are diving into the burgeoning Facebook and smartphone App markets, Activision would rather not waste their time.
“We don’t view the App Store as a really big opportunity for dedicated games,” said Kotick at the Reuters’ Global Media Summit.
Bold words from Activision, but then again, Call of Duty: Black Ops did rake in enough money to run a small country - $650 million in its first five days.
“It’s a different question assessing it as a business opportunity,” said Kotick. “Right now we don’t see an opportunity for us to participate in that market.”
One can only wonder how much longer their Call of Duty and World of Warcraft cash cows can be milked before they have to start looking into newer ways to generate revenue amongst a shifting gaming community.
Read More | Finger Gaming
We reported a while back how Sony had planned on releasing less new titles for PS3 and now we may know one reason why. Friday, Activision Blizzard CEO Bobby Kotick released a report stating that it may stop making games for the Playstation 3 in the US. It seems that high cost of development and poor sales are the reason. He claimed that the price of the PS3 was too high at $399.99, compared to the better sales records for the less expensive Wii and Xbox.
Read More | Reuters