If there were any lingering doubts about the success and popularity of the iPhone brand, then allow Apple's announcement of 2 million iPhone 5 pre-orders in the first 24 hours of availability put all of them to rest. Like gangbusters, it shattered last year's previous record holder set by the iPhone 4S, which clocked in at 1 million pre-orders. Yes, the iPhone 5 doubled the previous record. As noted by Gear Live over the weekend, pre-orders slipped to two-week shipping times after just 56 minutes after going live at 12.01AM PST on September 14th. Analysts are expecting 10 million units to be sold by the end of the September month and about 40-50 million more units by the end of the holiday quarter. So the message is clear, customers want iPhone 5. Full Apple press release after the break.