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Click Defense Inc., a seller of online marketing tools, have said that they have filed a lawsuit against Google Inc. because they have failed to protect those who use their advertising program from “click fraud”, costing at least $5 million. The lawsuit, filed June 24th in San Jose, Ca, is also seeking a class action status. A spokesman for Google has said, “We believe the suit is without merit and we will defend ourselves against it vigorously.” The thing is, “click fraud” is not fraud at all, at least by the standards of the law. Rather, it is an industry term used to describe the deliberate clicking on Web search ads by users with no plans to do business with the advertiser. Rival companies might employ people or machines to do this because the advertiser has to pay the Web search provider for each click.
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When I first saw this, I thought it was by far one of the strangest gadgets I’ve seen in a while, but after it sunk in I can actually see it’s usefulness. How many times have been on your way somewhere and stopped at McDonald’s or Burger King for a meal to go, but as soon as the aroma of french fries filled the car you could no longer wait to arrive at your destination? You find your self rummaging through your bag for fries and sucking ketchup out of the little packet all the while trying to keep your eyes on the road and not cause an accident or get the ketchup on your car seat. If you’re like me, you’ve been in this position more times then you’d like to admit, but with this french fry holder that fits into most car cup holders, situations like this can be a thing of the past. Simply put your container of fries in the holder, along with a packet or two of ketchup in the clip-on ketchup cup and you’re ready for the road. You can get yourself one of these for only $9.99.
Read More | Home Focus Catalog
On the heels of Apple releasing iTunes 4.9 with built-in Podcasting support into the wild, Venturus has jumped on the Podcast bandwagon. Expect unique views of Internet business from both established and new companies. This week we sat down with Aaron Levie, Founder of Box.net. Box.net is an online storage company that offers very unique services tailored to their users. We talked with Aaron about the product, what it took to go launch amidst financial issues, and how important customer service is in a Web 2.0 company. Click here to download the MP3, or you can just subscribe to the Venturus Podcast feed, ensuring you will always have our latest show ready and waiting.
Voices: Andru Edwards, Aaron Levie - Founder, Box.net
Length: 31:13, 28.6 MB
Listen | Box.net Interview
Click to continue reading Venturus Podcast: A Talk With Aaron Levie of Box.net
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I’ve never read H.G. Wells 1898 novel “War Of The Worlds”, or have even seen anything having to do with the it in any other medium. When I was younger, my dad told me that during a radio presentation of the story many listeners(who I would presume tuned in after the start of the show) thought that they were listening to an actual live newscast, which in turn caused mass hysteria and widespread panic throughout the listening area. This amused me. The thought of a bunch of people getting scared while hearing a work of fiction on the radio was quite funny. Not scary at all. But I had no idea what they were hearing…
Click to continue reading The Final Cut: War Of The Worlds Lives Up To The Hype
iTunes On Your Cellphone? It May Have Already Arrived
Posted by Rob Stevens Categories: Smartphones, Portable Audio / Video,
The Apple news just keeps on comin’. When Apple released their newest version of iTunes two days ago, it was mere minutes before people discovered a hidden ability to sync to what was being called an “iTunes Phone”. Rumors of Motorola launching an iTunes phone, likely to be called ROKR, have swirled around the Internet for months, and the sync ability signaled that the launch of the new phone could be any minute now.
Or has it happened already?
Click to continue reading iTunes On Your Cellphone? It May Have Already Arrived
Adam Curry gave the closing Keynote, recording Daily Source Code Episode #200 live. He began with talking about Woodstock, now we are almost 25 years later. We have several hundred of the most talented, creative minds in content creation. Flickr and Technorati are overtaken. There are still cameras, video cameras, voice recorders, etc. all throughout the audience. What message should we be sending to the world from Gnomedex? That we want to take back our media.
The interenet is very powerful as both a communications medium as well as a marketing medium. The internet will always be both, not one or the other. We need to bring in our audience. We are not early adopters, we are lunatic fringe. We need fuel from Microsoft, Audible, Apple, and Real. We are telling them what we want. How do we get them to work with us?
Dave Winer and Adam spent 4 years sending large media files to each other after the rss:enclosure tag. In 2004 the magic happened when they switched places - when Adam as a user became a developer, and Dave became the user not the developer. The result was that these programs/shows/audio posts would come down automatically, and they would be so enjoyable because they were amateur.
More after the jump.
Click to continue reading Adam Curry’s Gnomedex Keynote
2 GB, 4 GB iPod shuffle, 8 GB iPod mini, and iPod Color A Success
Posted by Sparky Categories: Smartphones, Podcasts, Portable Audio / Video, Software,
The last few days have certainly been big news for the iPod and iTunes. Apple dropped the new iPod color to its stores, and released iTunes 4.9 to the public. This has sent a surprising number of ripples through the music and Apple communities. iPodLounge has surprised us and given a coveted “A” review rating to the new line of iPods and has a very exhaustive review of the new color players. With the new iTunes comes easy iPod support of podcasts, and the world agrees that aside from a few minor glitches its the one of the coolest things to happen to iTunes since, well, iTunes. Apple has also extended the RSS/XML format a little bit to enable chapters and other metadata to be included in the XML file to describe the podcast. Apple has of course also announced plans to give iPods away to qualifying students - what a great way to help grow their brand in what will become the influential market of tomorrow. Finally there are rumors floating around that the iPod shuffle is about to get a bump to 2GB and 4GB sizes, and the mini is going to get one of Hitachi’s new 8GB drives. All of this kind of ticks off this one Gear Live writer who just bought a (now suddenly out of date) 4th generation iPod not two weeks ago.
| Free iPod with Mac purchase for students
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| iPodLounge reviews the iPod Color
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| Apple extends RSS for podcasting
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| New shuffles and mini’s on the way
GameSpot is reporting that analysts at Merril Lynch Japan are estimating that it will cost Sony $494 (54,000 Yen) for every PlayStation 3 console built for launch. If Sony launches the console at the same price that they have launched their previous consoles at ($399 in the US, 44,800 Yen in Japan), Sony will lose roughly $1.2 Billion at launch.
Losing money on game console hardware is nothing new, and has been considered to be status quo for many years. Typically, the console manufacturer will take a loss on the hardware in order to get a compelling feature set into homes, and then make up the difference on the royalties from the manufacture of the game software, which can be significant.
The only significant spoiler in this business is Nintendo, who rarely loses much (if any) money on their console hardware. It is estimated that Nintendo only lost $3 per unit sold at the launch of GameCube, and through manufacturing modifications and optimizations, had eliminated that loss in under six months. Sony was still losing significant money on the PlayStation 2 hardware (as was Microsoft on its Xbox console) up until last year.
If you’re looking for a hot deal on a game console and want to really get more than your money’s worth, you can’t do better than buying a console at launch, when the cost is being largely subsidized by the manufacturer.
Read More | GameSpot
AnandTech has a thorough analysis of the CPU performance of both the Xbox 360 and PlayStation 3 consoles, including some choice information from confidential developer sources. The verdict? Looks like the CPUs in these two upcoming game consoles are severely hamstringed by a deeply pipelined CPU architecture and poor branch prediction.
Xbox 360’s CPU uses three custom-designed IBM PowerPC cores. While the PlayStation 3’s “Cell” processor only uses one of these same cores, the rest of the chip is dedicated to an array of SPE units that end up being fairly useless in practice. Of the two, apparently the developers are finding the Xbox 360’s Xenon CPU the more useful of the two. The real killer comes on page four of the analysis, when the revelation comes that if either console maker had used an Athlon X2 or Pentium D CPU, they’d have far better performance.
The saving grace in both cases are the rocket-fast GPUs, which will allow the games to look fantastic, and that’s all most gamers will end up caring about once the console is hooked up to their computer monitor or high-def TV. But it appears that any advances in physics or AI will be delayed for another console generation.
Read More | AnandTech*
*AnandTech has pulled the article sourced here from their website due to concerns that it may have compromised one of their confidential sources.
Free iPod mini With New Mac Purchase
Posted by Oscar M. Cantu Categories: Hot Deals, PC / Laptop, Portable Audio / Video,
Being a student gets some awesome perks, and one of them is getting a nice discount at the Apple store. Now if saving a few bucks when buying new hardware from Apple wasn’t enough, students will get a free iPod mini when purchasing a new Mac now through September 24, 2005. Of course, if an iPod mini isn’t quite what you want, you can also opt in for a larger capacity model and receive a check for $179 in the mail. All this so you can relax with some tunes while being studious.
Read More | The Apple Store for Education
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