When former Nintendo monarch Hiroshi Yamauchi stepped down, Saturu Iwata took over as Nintendo CEO. His first order of business was to do away with the childish image many had with Nintendo and its consoles. Being that the Game Boy franchise had long been the biggest breadwinner at Nintendo, Iwata decided to soup up the product line. His goal was simple: Get a Nintendo Game Boy back in the hands of adults.
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Check out the SCOTTeVEST product line.