DirecTV have finally started making it known to the masses that they are dumping TiVo in favor of their own homegrown DVR unit by way of a $30 million advertising campaign.
DIRECTV, the satellite television operator, is introducing a $30 million advertising campaign on Monday to promote its highly anticipated digital video recorder.
The campaign, created by the New York office of BBDO Worldwide, is DirecTV’s first widespread public effort to distance itself from TiVo. Of DirecTV’s 14.7 million customers, 2.3 million now subscribe to TiVo. DirecTV, which pays TiVo a monthly fee of $1.13 per TiVo subscriber, hopes those users will switch to its own service.
Even better, the unit is free after rebate through a special promotion right now, and even results in a free DVD player as well. The HD DirecTV DVR still seems to be a DirecTiVo unit.
Read More | DirecTV
Steve Jobs has done it again, and has come out with a product that is simply going to sell a ton. While many of us expected an addition to the iPod line, Apple has instead opted to make what we might have referred to as the iPod video, simply - the iPod. The new iPod is available in 30GB and 60GB models and has a wider 2.5-inch color 320x240 TFT screen. Apple is also making the new standard iPod available in what we like to call “nano Black.” All other features of the iPod remain the same, with the addition of the ability to play MPEG-4 and H.264 encoded video. The price point is not too shabby here either, with the 30GB model costing $299 (holding 75 hours of video) and the 60GB model hitting $399 (holding 150 hours of video.) The new iPods are thinner than the previous models, with the 30GB being 31% thinner than the 20GB iPod, and the 60GB version being 12% thinner than the 20GB iPod (Thank God!)
Read More | Apple iPod
What did we tell you? Sources told us that another iPod announcement wasn’t too far off - although we thought it wouldn’t come until November. That may still be the case, as ThinkSecret believes that Apple is just priming everyone for a PowerBook and Power Mac spec update. That would leave November open for us to be 100% right - but analysts are a-buzzin’, and many believe that the iPod movie or iPod video or Video iPod is a sure bet for the 12th. I mean, why else have theater curtains on the invitation? That being said, there is no reason that Apple can’t make more than one announcement. How about an iVideo Movie Store integrated into iTunes while we’re at it?
It looks like the official death of the VCR will be happening later this month at DigitalLife in New York. You see, TiVo has taken it upon themselves to make funeral arrangements, and be in charge of the funeral itself. Even better, if an attendee brings a video tape and hands it over to TiVo, they will walk away with a free TiVo unit (after agreeing to sign up for a service contract.) Interestingly enough, I find it odd that TiVo has the gall to call another technology dead. I mean, isn’t this like the whole pot-kettle-black thing?
Read More | PR Newswire
In Google’s latest announcement regarding it’s venture into the WiFi market, the search engine giant has submitted a plan that would cover 95% of San Francisco with free wireless Internet access. This submission is in response to the city’s request for WiFi that would cover nearly all of the city, including low and middle income areas. While Google’s plan has not yet been approved, an independent company estimates that such extensive coverage would cost about $10 million dollars.
Read More | Linux Pipeline
A 42-year-old disabled woman from Oregon is counter-suing the RIAA for deceptive business practices, electronic trespass, invasion of privacy, fraud, and violation of the Computer Fraud and Abuse Act. Tanya Andersen filed the suit recently after finding out in a letter received in February that she was being sued for illegally downloading and distributing music on the Internet. The single mother called the number listed in the letter, which was not a law firm representing the plaintiff, but instead the Settlement Support Center, an LLP allegedly set up to coerce payments from people who had been identified in suits filed by RIAA, only to find out that she had been “viewed” downloading gangsta rap at 4:24am using the login “firstname.lastname@example.org.” Ms. Andersen claims that after telling the SSC that she neither downloads music or likes gangsta rap, a representative told her that “he believed that she had not downloaded any music.” He went on to explain that the Settlement Support Center and the record companies would not quit their debt collection activities because to do so would encourage other people to defend themselves against the record companies’ claims. Under the provisions of the Computer Fraud and Abuse Act (18 U.S.C. § 1030) it is illegal to break into another person’s private computer to spy, steal or remove private information, damage property, or cause other harm.
Read More | Recording Industry vs. The People
Wow, it appears that our armed forces are in serious need of new recruits if they are resulting to this. Check it out - if you want 3 free iTunes downloads, simply agree to allow the National Guard to mail you some literature and to have a recruiter contact you so that they can tell you a bit about it. Whether they convince you into signing up or not is up to them, but you will walk away with $3 in music. Something about that just seems sad.
Read More | Army National Guard
Pretty soon, anyone with a connection to the internet will have the ability to view their favorite American and British television shows from Google. The search engine giant, whose numerous other ventures include Gmail and Google Talk, has already penned a deal with UPN to broadcast some of it’s shows, and talks are now in the works with the BBC. Though users won’t be able to save the shows on their computer, they will have the ability to pause, rewind, and fast forward thru any of the content stored on Google’s servers. So what’s the first show to be offered up as Google makes it’s way into internet broadcasting? Chris Rock’s new show, “Everbody Hates Chris”.
Read More | This Is Money
The HD Format DVD war is still going on and Toshiba’s HD DVD camp just got 2 more allies. Microsoft and Intel announced yesterday that they will be supporting the HD DVD format over Blu-Ray. Each format has a significan’t amount of followers, but at this point it really is a wash as far as who is ahead. The main reason for Intel and Microsoft’s support is the storage capacity. For a while, Sony has claimed Blu-Ray has the most storage, but yesterday it was established that due to Toshiba’s dual-layer technology, their discs will hold up to 30GB rather than Blu-Ray’s 25GB. Which format will prevail?
Read More | GameDaily
It seems not everyone agrees with the RIAA’s bullying techniques. On Monday, a Federal Court in Michigan overturned the RIAA’s case against the mother of a 13 year old girl accused of file swapping. Judge Lawrence P. Zatkoff dismissed the lawsuit with prejudice due to the fact that the girl’s mother couldn’t be held responsible for her daughter’s downloading habits. Don’t get too excited though - Judge Zatkoff did say in his decision that case was dismissed without prejudice to any other person other than the defendant, so I think it’s more than safe to say this isn’t the last time we’ll be hearing from the greedy plaintiff that is the RIAA.
Read More | The Inquirer
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