Fast Company has an adaptation of one of the stories from Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Revolutionary Leader, which releases one week from today on March 24, which you can pre-order now. Here's a short excerpt:
"Somebody that’s selfish," Cook continues, "doesn’t reply like that. I mean, here’s a guy, he’s dying, he’s very close to death because of his liver issue, and here’s someone healthy offering a way out. I said, ‘Steve, I’m perfectly healthy, I’ve been checked out. Here’s the medical report. I can do this and I’m not putting myself at risk, I’ll be fine.’ And he doesn’t think about it. It was not, ‘Are you sure you want to do this?’ It was not, ‘I’ll think about it.’ It was not, ‘Oh, the condition I’m in . . .’ It was, ‘No, I’m not doing that!’ He kind of popped up in bed and said that. And this was during a time when things were just terrible. Steve only yelled at me four or five times during the 13 years I knew him, and this was one of them.
You can head on over to Fast Company to read the full story. Definitely worth your time.
Read More | Fast Company
Apple published a page that shows off a bunch of third-party apps that various developers are working on for the Apple Watch. As you can see, there are a lot of big name companies on board, like Target, American Airlines, Nike, MLB, Instagram, Starwood Hotels, and many more. Fitness, travel, shopping, fun, social networking, and even entertainment apps are all included on the page.
The more you wear Apple Watch, the more you’ll realize just how personal a device it is. Because with so many different apps available, you can choose the ones that are most relevant to you, and create a customized experience. There are already apps for airlines, department stores, social networks, and more that take advantage of the unique opportunities the wrist brings. And with new apps being built for Apple Watch every day, this is just the beginning.
Our guess is that the vast majority of these apps will be ready on day one, when the Apple Watch is released on April 24. See anything that surprises you on this list?
Apple’s Spring Forward event is where the company unveiled the brand new MacBook with 12-inch Retina display. We’ve already gone through the specs and major changes, but one other subtle change is that this is the first Apple notebook that will be available in a gold hue. Actually, the MacBook will come in silver, gold, and space gray—the same three colors that you’ll find the iPhone and iPad come in as well, but the gold is particularly intriguing, as it's not a color you see on the everyday notebook computer. Take a look at the images for a glimpse of the new style. You can buy the new MacBook starting April 10th.
Following its Spring Forward Apple Watch event, Apple has released iOS 8.2 publicly. The update brings about minor fixes, along with one big feature: Apple Watch support. In order to use the Apple Watch, you’ll need to be running iOS 8.2 on your iPhone 5, 5s, 5c, 6, or 6 Plus. After installing the update, you’ll find the new Apple Watch app on your home screen, which is what you will use to download apps and manage settings for your Apple Watch, should you pick one up.
iOS 8.3 will follow soon, with new diverse emoji and wireless CarPlay support. In the meantime, you can download iOS 8.2 now.
Apple has announced that the Apple Watch will get about 18 hours of battery life per charge, and that it will charge from empty to 80% in about 90 minutes, or to 100% in about two-and-a-half hours. That's long enough for most anybody, but if you find yourself needing to charge in the midde of the day, you should know about the Magnetic Charging Cable for the Apple Watch, which makes it super easy to charge. As you can see in the image above, the Magnetic Charging Cable snaps to the rear side of the Apple Watch, making it easy to apply. The Apple Watch itself will include one of these chargers, and if you need an extra, you can buy a 2 meter Magnetic Charging Cable for $39, or a shorter (and cheaper) 1 meter Magnetic Charging Cable for $29.
Be sure to check out all of the news from Apple's Spring Forward Apple Watch event!
We've already given you the complete breakdown on the Apple Watch pricing, but what if you want to buy additional watch bands or other accessories from Apple? We've got the pricing for that as well, and depending on how fashionable you want to be, pricing can get pretty steep:
- Sport Band: $49
- Leather Loop: $149
- Classic Buckle: $149
- Milanese Loop: $149
- Modern Buckle Leather: $249
- Stainless steel Link Bracelet: $449
The prices listed would obviously be for purchasing an extra band for your Apple Watch, separate from what it already comes with. The question that remains now is, are you looking to pick up an extra band for your Apple Watch in order to switch it up for style or activity?
Be sure to check out the rest of our coverage of today's Apple Spring Forward event.
During this morning's Apple Spring Forward event, the company finally filled in the blanks on how much all three versions of the Apple Watch will cost. If you are wanting anything other than the Apple Watch Sport model (which Apple previously announced as starting at $349,) then you might need to start saving up now in advance of the Apple Watch release date. Here's the breakdown:
APPLE WATCH SPORT
- Apple Watch Sport: $349 for 38mm, $399 for 42mm
APPLE WATCH (STAINLESS STEEL)
- Sport Band: $549 for 38mm, $599 for 42mm
- Classic Buckle: $649 for 38mm, $699 for 42mm
- Milanese Loop: $649 for 38mm, $699 for 42mm
- Leather Loop: $699 (42mm only)
- Modern Buckle: $749 (38mm only)
- Link Bracelet: $949 for 38mm, $999 for 42mm
- Space Black Link Bracelet: $1049 for 38mm, $1099 for 42mm
APPLE WATCH EDITION (18K GOLD)
- Sport Band: $10,000 for 38mm, $12,000 for 42mm
- Classic Buckle: $15,000 (42mm only)
- Modern Buckle: $17,000 (38mm only)
There you have it! Are you looking to pick up an Apple Watch? If so, what model are you looking to pick up now that you have the details on Apple Watch pricing?
Read More | Apple Watch Collection
Apple is holding its Spring Forward event, focused on Apple Watch, this morning. The company just announced that the Apple Watch will be released on April 24 in the US and select countries, answering the question of when everyone will be able to get their hands on the hot new wearable coming out of Cupertino. The Apple Watch will be available in Apple Stores nationwide, but if you'd rather have it sent to you, you'll be able to pre-order one starting on April 10th, starting at $349 for the Apple Watch Sport. Be sure to check out the full Apple Watch pricing breakdown to see exactly what you'll have to pay for the Watch and band combo that you've been eyeing, along with the costs for additional Apple Watch bands.
Apple just announced a brand new MacBook, which features an all new 12-inch Retina display, at this morning's Spring Forward event. While the Retina display is impressive with a 2304 x 1440 resolution, there's much more to the MacBook that warrants discussion. The smallest Apple notebook was previously the 11-inch MacBook Air, and the new MacBook has stolen that crown, even while having a larger display. It's 24% thinner than the MacBook Air, and it the first Apple notebook that has an all metal enclosure. The keyboard is full-sized, but redesigned with a new butterfly mechanism that makes typing more precise. The new Force Touch trackpad supports a new gesture, called Force Click. This is similar to what Apple announced for the Apple Watch - the trackpad is pressure senitive and can tell the difference between a light tap and a strong tap, and can do different things based on the force of the tap input.
One way Apple was able to get the new MacBook so small and thin is by eliminating all of the ports, foregoing everything you're used to in exchange for USB Type-C. This port is able to drive USB accessories, video for external monitors, power for charging, and more. Apple has also removed all fans from the inside, making it quiet, and even thinner than it would be otherwise. It's the first fanless laptop from Apple.
As far as specs go, the new MacBook starts with a 1.1GHz Intel Core M processor, Intel HD 5300 graphics, 8GB RAM, and a 256GB SSD for $1299. If you want something faster, you can go with a 1.2GHz processor with a 512GB SSD for $1599. The new Apple MacBook will be available in one month, on April 10th.
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