Will.i.am of Black Eyed Peas fame apparently doesn't think his iPhone is smart enough, so he's planning to do something about it. He's even received a development license from Apple to produce and sell what he claims will turn the iPhone into a "genius phone" under his new i.am+ brand.

We have our own sensor and a better flash. You dock your phone into our device and it turns your smartphone into a genius-phone. We take over the camera...

"I was just hanging out [after a photo shoot], and one of the models took an iPhone picture, which circulated the planet before the shoot was even over... I took one of the photographer's lenses and held it up on my [phone] and said "imagine this one day". Then I said: "I'm going to do this"."

The camera attachment will clips onto the iPhone, bumping the 8 megapixel camera to 14 megapixels. A website is currently being produced (www.i.am) where users will be able to create profiles and assumedly share pictures and other content created with Will.i.am's app.

I.am+ is scheduled to make it's debut in London later this week, where pricing will also be announced.