Who’s Buying Up iPods?

Posted by Hector Martinez Categories: Portable Audio / Video

  CNET News has put up some interesting facts regarding MP3 player purchases in America.  According to a study carried out by the non-profit Pew Internet & American Life Project, those who are younger, wealthier and use the Internet are more likely to own such gadgets.  It also helps to if you’re a guy.  Here are the findings:  While one in five people under the age of 30 have an iPod or other MP3 player, the number drops to one in seven in the 30-to-48 age group.  Similarly, about 25% of people with household incomes of $75,000 or more owned such gadgets.  That figure dropped to 10% for those in the $30,000 to $74,999 range and to 6 percent among those earning less than $30,000.  The study also found that those who use the Internet are four times as likely as non-Internet users to have MP3 players.  Finally, men have a 50 percent greater chance than women of owning a digital media player.

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