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Wednesday February 16, 2005 3:11 pm
Who’s Buying Up iPods?
CNET News has put up some interesting facts regarding MP3 player purchases in America. According to a study carried out by the non-profit Pew Internet & American Life Project, those who are younger, wealthier and use the Internet are more likely to own such gadgets. It also helps to if you’re a guy. Here are the findings: While one in five people under the age of 30 have an iPod or other MP3 player, the number drops to one in seven in the 30-to-48 age group. Similarly, about 25% of people with household incomes of $75,000 or more owned such gadgets. That figure dropped to 10% for those in the $30,000 to $74,999 range and to 6 percent among those earning less than $30,000. The study also found that those who use the Internet are four times as likely as non-Internet users to have MP3 players. Finally, men have a 50 percent greater chance than women of owning a digital media player.
Read More | CNET
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