Monday March 26, 2012 2:09 pm
Newly redesigned Volkswagen Beetle attracts male buyers
Let’s face it, the New Beetle wasn’t much of an attention grabber. It came off as cute, girly, and flowery, and as such, it lacked in sales to the male population. But Volkswagen wanted to change that, so they redesigned the New Beetle to be more manly and appealing across the board. They have succeeded.
Volkswagen has reported that male sales for the Beetle are up to 43%, which is a staggering improvement from the 29% of the New Beetles from years past. Also, many dudes, according to VW, have showed an interest in the diesel version of the Beetle, which is due some time in 2013. Also, along with the redesign, VW’s ads have also had a male focused vibe, which is also an aiding factor in their sales.
With this being said, it leaves us with one question to ask our male readers, would you buy the new VW Beetle? If so, why or why not? And, ladies - does the new design turn you off? Leave your comments below.