Apple complies with UK judgment, acknowledges Samsung tablets not as cool as iPad

Posted by Jason Diaz Categories: Apple, Corporate News, Handhelds

Apple acknowledged today that it has been legally ordered by a UK judge to publicly state on Apple.com, or a full page ad in a UK newspaper, that Samsung tablets are "not as cool" as the iPad. The UK's case revolved around whether Samsung's tablets infringed on the iPad design and trade dress, which Apple lost. Such a verdict leads one to conclude that if Samsung's designs were, in fact, "cool," that Apple would have won the case.

Leave it up to Apple's genius to take full advantage of the situation by killing two birds with one stone. By including the judges contradictory ruling verbatim, they highlighted the unflattering statements regarding Samsung products compared to Apple's, as well Samsung's failure to make its products cool based on the perspective of "the informed users overall impression." The saving grace for Samsung is based specifically on the choice of name branding on the back of the device.

According to the judge: "The informed user's overall impression of each of the Samsung Galaxy Tablets is the following. From the front they belong to the family which includes the Apple design; but the Samsung products are very thin, almost insubstantial members of that family with unusual details on the back. They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool."

In similar court cases held in the US and Germany, Samsung was found willfully guilty of copying the overall elements of the iPad design and utility patents in which Apple was awarded a cool one billion in damages. Likewise, Samsung was found guilty in unfair engagement competition by ripping off the iPad design in Germany.

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