Toyota 86 (Scion FR-S) price announced, only to disappoint, at $24,930

Posted by Andrey Malskiy Categories: Corporate News, Editorial, Transportation

There has been much hype surrounding the Toyota 86 (Scion FR-S for the U.S.) and the Subaru BRZ after both vehicles hit the assembly line a few days ago. Much of the speculation was that the car was going to be a game changer for both manufacturers. On Toyota’s side, they would finally have a proper sports car after killing their legendary Supra (our fingers are still crossed in hopes Toyota will bring it back.) On other side of the field, Subaru has given up their claim to fame in only producing all-wheel-drive vehicles, as the BRZ is a rear-wheel drive coupe. But personally, the biggest blow is the price tag attached to the Toyota 86--$24,930.

Let’s be real here, with a sticker price in the mid $20s, the Toyota 86 doesn’t hold a candle to some its competitors. In the neighborhood of $25,000 you have plenty of other options. If you’re looking for a bit more room and functionality, you can pick up a Volkswagen Golf GTI, which starts at $23,995. If you’re looking for a thrill and all weather functionality, you have the Subaru WRX, which starts at $25,595.

Now if you’re wondering what the BRZ will be priced at, it’ll cost even more without a doubt. But Subaru has not yet released their price on the coupe. Unless you’re a diehard for a coupe, the BRZ’s price point is just illogical, not too mention that for $24,250 you can get a coupe that’ll run circles around the T86 and BRZ all day long. Wondering what that is? The newly redesigned Hyundai Genesis, featuring 274 horses. This, in our opinion is a better buy in the current sports coupe market.