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Friday November 19, 2004 12:41 pm

TiVo Plans Pop-up Ads When Users Fast-Foward Commercials


Posted by Hector Martinez Categories: Home Entertainment


TiVo to advertise during fast forward

Most readers already know how fond I am of my PVR device, and to so to hear this kind of news this morning, I'm just left completely disgusted. According to a report on USA Today, TiVo is planning on introducing static ad images on their players, when users skip through commercials. It's a valid concern for advertisers, without whom we would not have TV programs in the first place. But as one user already points out: "I'm already paying $12.95 a month (to avoid commercials)." Half the fun of a PVR is not putting up with ads. I simply don't watch them anymore these days, allowing me to catch a 1-hour show in about 40 minutes. First we have to put up with annoying Fanta videos before our $10.50 movies, and now this.

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