Tivo Inc. announces a 30% increase in service and technology revenues for its quarter that ended July 31. CEO Tom Rogers claims that this increase was partially due to distribution of TiVo through Radio Shack and the recent signing of a deployment agreement with Cox Cable. Revenues are reported at $52.9 million, compared to $40.7 million for the same period last year.

“We remain highly focused on our key points of differentiation between TiVo and generic DVRs. Those points of differentiation are becoming hugely significant and form the basis of being able to market TiVo’s many benefits as a world apart from simply having a hard drive in a cable or satellite box,” said Rogers.

With 30,000 new TiVo subscriptions, the recently launched KidZone, its new Series 3 unit, and sugar plum thoughts of the Christmas season to come, it’s easy to assume that the only direction TiVo will be traveling is up.