Wednesday July 27, 2005 9:42 pm
Thought Out Renames iPod Accessories Per Apple’s Demands
What had been known as the Thought Out “iPed” will now be simply known as the “Ped,” thanks to a cease-and-desist order issued to the company by Apple. The Ped line of accessories consists of pedestal-style stands for various versions of the iPod, several of which have gotten favorable reviews from online vendors. While many, many other companies are getting away with putting a lowercase “i” in front of product names in order to sell a few thousand more units than they would otherwise, the one-letter difference between “iPod” and “iPed” doesn’t seem to be a big enough gap to avoid the scrutiny of the almighty Apple. In their letter, Apple explained that the name confusion could weaken the iPod brand strength. In a way, this could be taken as a sort of compliment to Thought Out, who probably had no idea that their little pedestals would cause such a stir.
Unfortunately, I have a friend named “Ted” who is now suing Thought Out on similar grounds. He says that “Ped” weakens his brand strength with the ladies.
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