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Tuesday April 17, 2012 10:33 am
T-Mobile launches ‘No More Mr. Nice Girl’ brand campaign (video!)
This morning, T-Mobile released the full version of its new "No More Mr. Nice Girl" campaign, which sees its spokesmodel, Carly, ditching the magenta dresses the normally wears in exchange for a magenta and black leather jumpsuit. She then hops on a Ducati and drives off, which we guess signifies that the company is no longer playing games and is getting serious about competing. We don't really know. I mean, if that were true, then they'd stop referring to HSPA+ as 4G, but, that seems to be the cornerstone of the new campaign. Ah well. At least Carly looks cool. Peep the commercial spot for yourself after the jump.
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- 4g, ad, carly, carly foulkes, carriers, commercial, hspa, rebranding, redesign, t-mobile, t-mobile carly, videos, youtube