Monday March 20, 2006 8:32 pm
Sirius Signs Exclusive Deal with Audi and Volkswagen
Regardless of which side of the satellite radio camp you are in, XM or Sirius, competition is always a good thing (for the consumer anyway). To that end, Sirius has signed an exclusive deal with Audi of America and Volkswagen of America. The deal will make Sirius the satellite radio provider of choice for both car manufacturers up through the 2012 model year. Audi estimates that 50% of its vehicles sold are equipped with satellite radio, while Volkswagen expects to have an installed base of 80% of its vehicles.
What was once almost a rout with XM leading by a huge margin, has turned into a fairly equal battle for market share. It’s arguable as to which company offers better technology (XM gets the nod IMHO) and better programming (Sirius I do believe), but either one makes terrestrial radio passe. The war for subscribers is really starting to heat up.
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