Amazon.com today said they’ve launched a new feature on their ecommerce site which lets customers, sellers, authors, and other members of the Amazon.com community help customers find what they’re looking for. Search Suggestions are “user-submitted recommendations for connecting a product to specific keywords, as well as an explanation of why the connection is relevant. Once a Search Suggestion is approved, the product along with its relevancy explanation appears in search results the next time a customer searches using those keywords. Anyone can submit a Search Suggestion directly from the detail page for a product.”

An example of this feature, already rolled out across most Amazon.com categories, is “searching for ‘cheryl tweedy’ now finds music and posters from the band Girl’s Aloud, of which tweedy is a member”.