Competition is a good thing. Real, for a limited time, is offering songs for half the price of most digital music services. While most offer digital downloads for $0.99 USD per song (or $9.99 USD per album), Real has priced their music at $0.49 per song and $4.99 per album. On top of that, the company is using new software technology, Harmony, that will allow songs downloaded from their music store to be playable on all Apple iPods. As of now, Apple leads all other digital music services, with more than 100 million downloads sold to date.

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