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Thursday February 26, 2009 10:32 am
Smartphone Users Spend Big Bucks on Applications
ABI Research surveyed 235 smartphone users in the U.S. who installed applications in 2008. Their result was that 16.5% spent between $100.00 and $499.00. That’s a lot of apps considering that many of them are free or less than $25.00. Analyst Jeff Orr sees this as the reason, “Apple is seen by some as hurting the market with its iPhone App Store. It drives the price of content down to $1-2, using a model similar to its successful iTunes music store. If you exclude Apple from the mix, applications for other platforms cost about $7-25 each.”
He went on to say that Apple’s marketing did a lot to get others to work on their own. Look for application storefronts from Nokia, Palm, RIM and Samsung to come this year.
Read More | Smart Brief
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