Friday July 17, 2009 3:57 pm
Verizon Wireless opts to end handset exclusivity agreements (with a catch)
Verizon Wireless announced this morning that their President and CEO, Lowell McAdam, has sent a letter to lawmakers on Capitol Hill announcing that “Effective immediately for small wireless carriers…any new exclusivity arrangement we enter with handset makers will last no longer than six months - for all manufacturers and all devices.” At first glance, that’s kind of a big deal. After all, handset exclusivity is something that can be very financially beneficial to a carrier (see AT&T and iPhone as one such example.) So here’s the thing, when you re-read that statement, you discover that this exclusivity thing will still be in effect as it pertains to AT&T, T-Mobile, and Sprint. It’s only the small wireless carriers, those with 500,000 customers or less, that will be able to pick up handsets that are exclusive to Verizon Wireless after a six-month period. Still, it’s better than nothing, but the cast majority of non-Verizon Wireless mobile customers won’t benefit from this news.
In other words, this is a blatant attempt by Verizon Wireless to look like the nice guy while the FCC and congressional inquiries into exclusive handset deals proceed. This isn’t much progress at all. It’s just a political play that we can guarantee wouldn’t have happened if lawmakers weren’t taking a peek behind the curtain. What’s more, Verizon is hoping that other carriers will follow their lead with this move, specifically AT&T with the iPhone.
You can see the entire letter after the break.
The Honorable Rick Boucher
Subcommittee on Communications, Technology and the Internet
House Committee on Energy and Commerce
U.S. House of Representatives
2187 Rayburn House Office Building
Washington, D.C. 20515
Dear Chairman Boucher:
Last February, a group of 24 small wireless providers asked Verizon Wireless to eliminate long-term exclusive handset agreements with LG and Samsung. We agreed to do so for those small providers. Today I am writing to reaffirm that commitment and to let you know that Verizon Wireless is taking an even bolder step to transform exclusive handset arrangements. Effective immediately for small wireless carriers (those with 500,000 customers or less), any new exclusivity arrangement we enter with handset makers will last no longer than six months – for all manufacturers and all devices.
This new approach is fair to all sides. Exclusivity arrangements promote competition and innovation in device development and design. We work closely with our vendors to develop new and exciting devices that will attract customers. When we procure exclusive handsets from our vendors we typically buy hundreds of thousands or even millions of each device. Otherwise manufacturers may be reluctant to make the investments of time, money and production capacity to support a particular device. This of course constitutes a major risk for us, because if the device is not popular in the marketplace we end up with excess inventory and potential competitive losses. On the other hand, if the device does well in the market, six months is a reasonable time for us to earn the benefit of our risk and investment.
Moreover, we have no objection to small carriers having full access to any manufacturer’s portfolio of prototypes and products in development, without being informed which may have been selected by Verizon Wireless. Obviously our pre-launch product selections are proprietary and must remain confidential between us and our vendors.
Our actions today are consistent with our long track record of leading the vibrant, highly competitive wireless industry in new and innovative directions that benefit consumers. We would be happy to meet with you or your staff to discuss this further.
Lowell C. McAdam
cc: Chairman Waxman
Ranking Member Barton
Ranking Member Stearns
Read More | Verizon Policy Blog
- Related Tags:
- att, cell phones, cellphones, cellular, competition, exclusivity, fcc, iphone, mobile carriers, verizon, verizon wireless
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