I don’t know about you, but I’m pretty dependent on my USB flash drives.  Except for the amount of storage they hold, most of them are pretty much the same.  The Split Stick is different because it is double-sided. 

So the user gets 4GB of memory, but it is divided into two 2GB partitions, if you will.  That might be good if you want to differentiate your files, or if two people are sharing one stick.  The Split Stick is available for $19.99 in colors of orange, blue, pink, red, black, violet, grey, or green.