A lot of e-book readers get a lot of comparison with the Amazon Kindle, but Astak is the first one who is quoted saying that they will give the Kindle “a run for its money.”  They already have the price point beat with their $199 price point ($100 cheaper than the cheapest Kindle.)

The 5-inch EZ Reader Pocket PRO will feature a 400MHz processor, 512MB of memory, 8-level grayscale E-ink screen, an SD-expansion slot, and a background MP3 Player.  It plans to ship later this month in the colors seen in the photo. Just don’t expect any sort of wireless connectivity at this price.