Friday December 21, 2007 3:07 pm
Zwinky Goes for the Hard Cash
Zwinktopia has followed in the path of Armani in Second Life now that Shoebuy has decided to sell its products through the site. Paying with her/his ZCard, an avatar will receive an “exclusive” pair that will allow the “wearer” to perform a specific action for each brand. While this particular gimmick will probably wear off quickly in the typical Zwink user, the company is smart enough to make it a tie-in so that the two of you can click over to the Shoebuy site and select similar wearing apparel. That obviously means real $$ for the shoe conglomerate.
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