Monday October 8, 2007 3:45 pm
Zune 2: What Microsoft got right
While Microsoft’s first generation Zune hardly put up a fight against Apple’s iPod juggernaut the soon to be released Zune 2 seems to have a much better chance of gaining a foothold in the market. Last 100 has posted their take on the top 5 things the new Zune got right - we agree with them for the most part, although they do seem to underscore the challenge Microsoft faces with the iPod Touch, iPhone, and the rest of the iPhone line.
The new flash based Zunes do help widen their appeal, but Apple has anDAP available in $50 price increments from $79 all the way up to $400 - something to fit everyone’s budget and needs. Apple has also beat Microsoft to the punch on mobile song purchase, but the new improvements to the Zune store shows that Microsoft is gaining momentum to catch them on features.
All in all, the Zune 2 has a chance with it’s bevy of new features. With the goal of helping the brand Microsoft is also smartly planning to release a firmware update for the 1st generation Zune that will include all of the new features. Now might be a good time to pick up a Zune on the cheap if you don’t mind slightly older hardware but are interested in the new store or social networking features.
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