Wednesday July 25, 2007 10:00 am
XM Radio and Sirius Promote New Pricing Tiers
As part of the effort to have their merger approved by the FCC, former satellite radio rivals XM and Sirius introduced eight new pricing tiers they feel will be popular with current and new subscribers. Included is an “A la Carte” option that allows listeners to choose up to 50 channels from one service, for $6.99/month, almost half the current $12.99 fee. However, “premium” channels (assumed to be the sports, Oprah and Howard Stern channels) will not be included. Another “A la Carte” option allows listeners to choose up to 100 stations (including “premium”), from both services, for $14.99. The catch? Pre-merger subscribers who choose either option will have to buy a new receiver. There are 6 other options, including one geared toward families and one for sports fans—that don’t require buying a new receiver. The two companies hope the FCC will approve their merger by the end of the year. As a subscriber to XM Radio for nearly 2 years, this writer is very enthusiastic about the proposed pricing, even if it means purchasing a new radio.
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