The green heat is on. To continue a quest for a car that can make it up to 100 mpg, The AXP (Automotive X PRIZE) promises $10 million to the company that can make a “safe, affordable, and desirable” vehicle for middle America. There are two categories, mainstream and alternative.

The foundation putting up bucks was created by Peter Diamandis when Charles Lindbergh went after the $25,000 reward for flying from New York to Paris. We figure there are plenty of creative Gear Livers that could use the bucks and certainly can come up with their own idea or two by 2009.