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Friday October 5, 2007 10:28 am
Winery Owner Is Everyman’s Connoisseur
How do you turn a small business into a multi-million dollar operation? In Gary Vaynerchuk’s case you create a podcast from the back of your Wine Library, extolling the virtues of various selected types, and then selling them over the Internet. The business was started by his parents, and Gary became an aficionado of the fruit of the vine as a teen. Based in Springfield, New Jersey, he airs his opinions three times a week, and refuses to use the terms and descriptions of most connoisseurs. He will also taste real items, such as dirt and rocks, to compare the taste. Gary is hoping that his Internet lessons will make wine more popular at sporting events. We are not sure that Merlot really goes with stadium hot dogs.
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