Toshiba, never admitting defeat, has once again cut its prices up to 50% to promote its HD DVD players. Their entry level players now carry an MSRP of ~$150.00. Expect an onslaught of various media-type commercials within the next few weeks. While we continue to hear rumors concerning the HD/Blu-ray War, we think we will just bide our time and revel in the news that now almost anyone can afford a player. Toshiba is still offering 5 free DVDs with purchase.