Samsung Telecommunications India has launched the Guru 100, an entry level cell phone. The cellie has mobile tracking, MP3 ringtone capability (with 2 Bollywood tunes included,) and a 9 hour talk time battery life. It also features phone number storage with up to 500 entries, speakerphone, alarm, calculator, a Java game, and simplified SMS that recognizes both English and Hindi words. The Guru carries a price of ~$49.00. We think it is an excellent idea that could be used as a prototype for bi-lingual products in other countries as well.