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Monday October 15, 2007 10:13 am

Nestle Caters to Video Gamers


Dewy's AdventureWhat do you do to attract attention by kids that are immersed in video games and no longer watch as much TV? If you are Nestle, you produce mini-bottles of water called Aquapod just for them. Then you set up a site that they can play on, run a contest designing empty bottles, and finally, don’t forget the tie-in to Wiis with Konami’s environmentally friendly Dewy’s Adventure.  At least their promotional contest, which runs through November 1, has some nice prizes such as a 6-night trip to Costa Rica or a Wii with the game included. We remember when Nestle’s Quick simply made the very best….chocolate.


Read More | Nestle's Aquapod

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