Hewlett-Packard has decided to bow out of digital cam territory. They will stop making them and instead use $30 million to fine tune their Print 2.0 service, which makes Web reproduction easier. They are hoping that this move will result in users jumping on the DIY bandwagon. HP apparently could not keep up with its competitors, as its market share in the U.S. dropped from 15% during 2001 and ranking 3rd in the market, to a mere 4% this past June and dropping to 8th place. What does this move tell us? If you see any HP cameras on sale this holiday season at Big Lots, quietly walk away.