On Gear Live: Chris Weber interview: The future of device branding for Windows Phone

Tuesday September 11, 2007 10:34 am

Got the Fever for the Flavor of a Ringle?


RinglesAs if releasing a new dancing MP3 Player isn’t enough, Sony BMG has also teamed with the Universal Music Group and devised the Ringle, which contains 3 tunes and a ringtone in a slip-sleeved cover CD. At this point, Sony is the only company that will be offering them at retail outlets. They figure that if we can download tracks and ringtones individually, we will rush right out to purchase them for a $5.98 or $6.98 list price. Excuse our naivety here, but isn’t downloading the way to avoid overcrowded shopping malls?


Read More | Reuters

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