This, and many images like it, were recently posted on Facebook. Readers were told that the lady in question had lost her digital camera and had left it and photos behind as clues as to her identity. Apparently the page attracted thousands of admirers, who posted comments like this one from Martin Farrell, from London, “I thought I saw her today in Chiswick but it was a false alarm, the hunt continues.”

It was finally admitted that it was simply a viral marketing campaign for a porn site and that the lady in question is Wendy, one of its models. It just goes to show that in advertising, sex continues to sell.