Monday November 19, 2007 5:18 pm
Dell Uses Celebs for Xmas Hype
Dell has decided on a new “Star Power” strategy to get you what you want this season, as long as it is one of their products. After you create your wish list on YoursIsHere and set up a virtual piggy bank through a PayPal account, celebrities Burt Reynolds, Chuck Liddell, Brooke Burke, Estelle Harris, Ice-T, or Vivica A. Fox will try to obtain it for you. Create a widget on social networking sites and watch the coinage mount up. We like the concept, but think we will wait until it is duplicated by Apple or Sony.
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