Once you become a male over the age of 30, if you enjoy a good brew often, chances are you will develop a larger midriff to show your indulgence. Get a head start with the Beerbelly, an 80 oz. polyurethane “bladder” and an insulated neoprene “sling” that you can strap on before the next scrimmage. The gadget was devised by 3 men who wanted to sneak beer into a movie theatres and ball games. The device will hold hot or cold drinks and one size will strap on up to 40-inch waists. You can either pour the liquid into a cup or drink from the tube/nozzle. The Beerbelly carries a MSRP $39.95 and the company also offers a Winerack for the ladies.