We are always so concerned with keeping our families intact that we sometimes forget about our pets. The SpotLight GPS Pet Locator has 27/7/365 recovery service through the AKC CAR (American Kennel Club Companion Animal Recovery.) If Spot or Puff wanders too far, you will receive an email or cell phone message. A rescue button is on the collar to help you find your furry friend. We were thinking that they should have put one on the little girl in the picture as well. Look for the SpotLight later this month.