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Friday June 12, 2009 1:22 pm
Harris Poll Finds DTV Transition Mostly Positive Experience
It didn’t take long for Harris to take a poll to find out how many TV watchers will opt for free OTA today. Fifty five percent said they are likely to switch to antennas and drop their cable or satellite subscriptions, while those under 24 seem the most positive about the switch. Sixty nine percent found that the transition will be “good,” and the company’s Jay Adrick feels that “consumers are embracing the change.” We are not sure we agree with the survey completely as most viewers we know wouldn’t dream of giving up their gazillion+ channels.
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| PR Newswire
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