GE is bringing good things to digital storage. Their new technology, still in the planning stage, allows standard sized holographic discs to hold about 100 DVDs of information. The data is encoded in light patterns, then the holograms refract light patterns when a laser is shined on them. While this technology has been around since the 60s, InPhase Technologies (part of Bell labs) has announced that they will be using $18,000.00 machines to introduce the system for video and storage of medical images.