Fictionwise, in an effort to compete with Amazon, has lowered its pricing in its company eReader. While Kindle customers pay $9.95 for newly released books, Fictionwise, now owned by Barnes & Noble, promises no e-book priced over $12.95, all new and New York Times best sellers will be $9.95 or less and buyers will get a 15% reward on all purchases. Now if they could find a way to incorporate “book smell” we might consider the expense.